News Release, 14 May 2007
The Mental Health Foundation will this month pilot a new direct mailing campaign, which not only has a fundraising ask but calls on its supporters to sign a petition to lobby the government for improved access to psychological therapies on the NHS. The charity has teamed up with direct marketing agency Whitewater to fundraise on the back of its involvement in the ‘We Need to Talk’ campaign, which is being led by a coalition of five mental health charities.
Russell Marriott, Director of Fundraising at the Mental Health Foundation says:
“Direct mail is not getting the results it once did and so charities are having to be much more creative. The pressure is on for us to retain our donors and keep them engaged - we believe that getting more donors involved in the key policy issues that affect them is one way of doing this. We know that the lack of psychological therapies available on the NHS is an issue of concern for many and so we’re tapping into that.”
The deadline to sign the ‘We Need to Talk’ petition is 15 June 2007. To find out more information, visit http://www.weneedtotalk.org.uk/petition.asp
Ends
Notes to Editors
The mailing will hit doorsteps from 21 May 2007.
For more information please contact Simon Loveland on 020 7803 1130 or email Simon.
The Mental Health Foundation is the leading UK charity working to improve services for both people with mental health problems and people with learning disabilities. It is the only charity to fund and work with both service users and providers and plays an important role in funding research and new approaches to prevention, treatment and care. The Foundation’s work includes allocating grants for research and community projects; contributing to the public debate; educating policy makers and healthcare professionals and striving to reduce the stigma attached to mental illness.
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